Google Ads CASE STUDY

125% Increase in Leads

for a UK Professional Service Client

About The Client

The client is a UK-based online food brand known for its premium snacks and gift-ready food products. Serving customers nationwide, the business focuses on product quality, brand experience, with convenient online ordering.

Industry : Food and Beverage
Country : United Kingdom
Business Size : Large
Result Duration : 3-6 Months
Website : Ecommerce
Service Availed: Google Ads

The Challenge

Client struggled with low online visibility, poor local rankings, weak conversions, and inconsistent leads, making it difficult to generate steady enquiries in a competitive UK market.

Struggling to rank in local Google searches for roof and moss cleaning services
Low website traffic despite offering strong local services
Poor conversion rate from website visitors to booked enquiries
Difficulty competing with larger companies running aggressive ads
Ineffective Google Ads campaigns leading to wasted budget
Lack of a clear digital marketing strategy to attract local customers
Outdated website that doesn’t build trust or encourage bookings
Seasonal dips in online demand affecting revenue stability

01.

Low organic visibility

for high-intent category keywords in a highly competitive search landscape.

02.

Crawl budget inefficiency

caused by faceted navigation, filter URLs, and duplicate parameter-based pages.

03.

Duplicate and thin content

across category and product pages, limiting keyword relevance and rankings.

04.

Technical SEO limitations

including slow page speed, Core Web Vitals issues, and inconsistent indexation.

05.

Frequent inventory changes

(out-of-stock and discontinued products) leading to traffic loss and broken internal links.

06.

High Competitor Keywords

the client was primarily targeting highly competitive, commercial-intent keywords dominated by established brands and marketplaces, which limited organic visibility

Google Ads (PPC) Strategy Implemented

To generate consistent local leads, we implemented a focused Google Ads strategy designed to reach high-intent customers actively searching for roof and moss cleaning services. The goal was to reduce wasted spend, improve conversions, and create a predictable flow of qualified enquiries.

Created targeted Google Ads campaigns focused on roof and moss cleaning keywords
Targeted only local service areas to attract nearby customers
Compelling ad copies with call to action
Removed wasted ad spend using negative keywords
Improved ad quality scores to reduce cost per click
Built dedicated landing pages with strong booking calls-to-action
Ran A/B testing to find the best performing ads
Optimised bidding strategy to lower cost per enquiry
Monitored performance daily and adjusted campaigns in real time
Focused on high-intent searches to generate qualified leads
Allocated budget toward top-performing keywords

Results & Performance Metrics

Campaign Results:

Performing Paid Keywords:

Key Takeaways / Learnings

A focused Google Ads strategy turned inconsistent traffic into a steady flow of high-quality leads. Smart optimisation delivered predictable growth,
lower costs, and measurable ROI.

Targeting high-intent local keywords drives better quality leads than broad traffic
Structured campaigns reduce wasted ad spend and improve ROI
Landing page optimisation is as important as ad performance
Negative keywords significantly lower cost per enquiry
Daily monitoring prevents budget leakage and improves consistency
A/B testing helps identify the highest-converting ad copy
Geo-targeting increases relevance and conversion rates
Smart bidding strategies improve lead volume without overspending
Fast response time to enquiries increases closing rates
Data-driven decisions outperform guesswork in PPC campaigns

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